“How Brooks Rehab pivoted while some lines of business plummeted during height of pandemic” featuring Michael Spigel, COO of Brooks Rehabilitation – Jacksonville Business JournalClinical Expertise
May 27, 2020
Brooks Rehabilitation was able to keep everyone of their employees on board, even as the coronavirus pandemic rocked the healthcare industry and several lines of Brooks’ business.
Michael Spigel, COO of Brooks Rehab, said that while they never closed any of their lines of business, they did have to move personnel around in around to accommodate demands as they shifted. The pandemic posed unique challenges for each sector of the business — skilled nursing has increased regulations and patients became wary of having people in their homes, they had to set up a rehab hospital for coronavirus patients while continuing to accept post acute care patients. The fragmented impact meant that some businesses would be more significantly impacted than others.
“We have 2,600 employees and we, like other systems, had to make decisions around issues like maintaining a healthy and safe environment but also keeping all our employees and workforce intact,” Spigel said.